UNESCO's Call for Radio Best Practices

Within the framework of UNESCO’s CCT Project “Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries”, UNESCO is launching a call on radio professionals to submit their best examples of radio productions on the above-mentioned issues.

International Project

ICT-enhanced public service broadcasting: Contributing to the development of human rights, peace, tolerance and the fight against discrimination

Terms of Reference for Call for Radio Best Practices

National broadcasters in developing countries and “new democracies” are often confronted with daily survival routines that prevent them from fulfilling their public service mandates. This project aims at putting ICTs to the use of programme development on major societal and development issues such as human rights, peace, tolerance and the fight against discrimination by providing PS broadcasters in developing countries with training, production and distribution opportunities in these areas.

Within the framework of UNESCO’s CCT Project “Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries” (VI.2.5.2), UNESCO is launching a call on radio professionals to submit their best examples of radio productions on the above-mentioned issues.

Objective: UNESCO wishes to compile and distribute, through a written publication and Cd-rom, a set of best practices of radio production worldwide. The productions should be targeted to all publics, but particularly attractive for young adults (20-35), aimed at increasing understanding of the development and societal issues identified as priority fields by UNESCO, namely:

1. Human Rights;
2. Peace;
3. Tolerance;
4. Fight against discrimination;
5. Millennium Development Goals, particularly poverty-alleviation and gender equality and women empowerment;
6. Freedom of Expression;
7. Intercultural communication.

UNESCO is NOT interested in productions that have approached these issues from an institutional point of view, but rather through a critical analysis of sub-regional/regional situations that can provide audiences with a fresh perspective on development issues as well as with a reflection on alternatives, at individual and community levels, to current state of affairs.

Development topics have traditionally been approached through conventional forms of audiovisual (television and radio) language. UNESCO does NOT wish to compile examples of conventional approaches on these sometimes over-exposed issues but rather give international exposure to new, challenging and creative ways of encouraging reflection and debate on development issues through new uses of radio language.

Criteria for selection
  • Any genre
  • Production proposals that are challenging, innovative and creative in their form and/or content;
  • Production proposals that are public service oriented;
  • Productions that have had a proven success with their audiences.
  • Programmes in languages other than English, French or Spanish should be accompanied by a written script in one of these three languages.

Target: Productions can be for all publics, but particularly young adults (20-35). UNESCO is interested in local approaches to global issues and will favour proposals that are addressed/accessible to a wide range of peoples and cultures in the world (universality through locality).

Format: Any length.

Submission mechanism:

Interested radio producers/stations should submit:

1. A tape with a copy of the production;
2. A complete script if the language is not English, French or Spanish;
3. Information about the initiative, inputs from the audience, press clippings or any other material showing how the production was received by the audience;

Time framework:

The deadline for submission is 31 August 2004.

Copyright

If selected, UNESCO will request the copyright for the publication of the experience in a compilation of Best practices of radio production in the world.

Production examples should be sent to:

UNESCO
Communication Development Division
(Attn. Ms Rosa M. Gonzalez)
1, rue Miollis
75015 Paris, France


01.07.04
Source: Communication and Information


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