Electronical course on journalism "Mass communications"

Representation
of UNESCO in Kazakhstan

Faculty of
journalism of the
Kazakh national
state university
named after
al-Farabi

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The teachers of faculty journalism Kazakh create
the project of development of an electronic rate
of training for the journalists "The Mass
communications" national University named
after al-Farabi on initiative of faculty of UNESCO
on journalism and communications Treasury
at to support and cooperation representations
of UNESCO in Kazakhstan. The given
electronic rate will expand The outlook of
the journalists, will raise a level qualifications
of the experts in area the mass communications,
will enable to be guided in new communication
space in view of the increased requirements
in epoch information globalization.

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CONTENT
CHAPTER I. HISTORY OF KAZAKHSTAN'S JOURNALISM
1.1	Occurrence and development of kazakh periodic press in the second halt of the XIX-th century.
1.2	The press of Kazakhstan of the Soviet period (1917 - 1991).
1.3	Mass media of the independent Kazakhstan.

CHAPTER II. MODERN FOREIGN JOURNALISM
2.1	History of world journalism.
2.2	History of Russia journalism (the end of the XX th - beginning of the XXI-st cc.).
2.3	Communication policy in Asia.
2.4	Journalism of Europe and USA.
2.5	Journalism of Africa and Latin America.

CHAPTER III. THE THEORY AND TECHNIQUE OF PERIODIC PRESS AND INFORMATION AGENCIES
3.1	Typology of modern press.
3.2	Work of edition in the period of socialism and under the market condition.
3.3	Character and conditions of newspaper work.
3.4	Models of development mass media
3.5	Features of work of informations agencies.

CHAPTER IV. MODERN NEWSPAPER GENRES
4.1	Informations genres of journalism.
4.2	Analytical genres of journalism.
4.3	Artistic-publicistic genres of journalism.
4.4	Satirical genres of journalism.

CHAPTER V. PUBLICISMS AND POLICY
5.1	Multy-vector policy of Kazakhstan and mass media. External policy of the country and press.
5.2	Democratic principles and freedom of a world. Information policy in the field of culture.

CHAPTER VI. PRESS AND ECONOMY
6.1	Historical experience and lessons of activity of press in the process of reforming economy.
6.2	Press is about the Kazakhstan model of development of economy RK.
6.3	Problems of privatisation press.
6.4	Genre and substantial forms of economic publicism.

CHAPTER VII. THE LEGALISLATION OF KAZAKHSTAN AND PRACTICE OF MASS MEDIA
7.1	The constitutional council of Kazakhstan Republic. The rights and freedom of the person and citizen.
7.2	Role of courts in activity of mass media. Access to judicial hearings and publications of judicial materials.
7.3	State secret and mass media.
7.4	The international legislation and mass media practice.

CHAPTER VIII. JOURNALISM AND MANAGEMENT
8.1	Necessity of management. Economic basess of edition activity.
8.2	Organization. Economic principles of editorial activity.
8.3	The information. Stages of information exchange and means of intercourse.
8.4	Management of edition, tactical planning. Process of development the strategy, realization of the strategic plan.
8.5	Motivation management.
8.6	Man in system of management.
8.7	Conflictology and journalism.
8.8	Management and journalism: today and tomorrow.

CHAPTER IX. ADVERTISING IN MASS MEDIA
9.1	History of occurrence of advertising.
9.2	History of advertising business.
9.3	Виды, функции рекламы. Исследования по рекламе
9.4	Printed advertising.
9.5	Audio-visual advertising.
9.6	Psychology of perception of the advertising massages.
9.7	Advertising in Internet.
9.8	Advertising agencies.

CHAPTER X. THE THEORY AND METHODS OF TELEVISION JOURNALISM
10.1	Principles of the television journalism.
10.2	The screen and journalism.
10.3	Personification of the information on TV.
10.4	Language and styl of TV.
10.5	Technology of preparation the telecasts.
10.6	Modern technologies of telecasting.

CHAPTER XI. THE THEORY AND TECHNIQUE OF RADIOJOURNALISM
11.1	Principles of broadcasting.
11.2	The basic methods of work of a radiojournalism.
11.3	Perception of the sound message by an audience.
11.4	Distinction of method and genre in radiojournalism.
11.5	Principle of format in modern broadcasting.
11.6	Specific features of radio language.
11.7	Technology of radio broadcasts.

CHAPTER XII. JOURNALISM AND LITERATURE
12.1	The ways of development of journalism and literature in the history of mankind civilization.
12.2	Symbolism - the system of images in the literature and journalism.
12.3	Features of interpretation, germination in the literature and journalism.
12.4	Phenomenon of time and space in literary productions and journalism.
12.5	The literature and TV.

CHAPTER XIII. ART OF PUBLICISM
13.1	Publicism as a kind of creativity.
13.2	Author's position in publicism. A publicistic image: the form of display and contents.
13.3	Origin and development of kazakh. Publicism in the XX-th century.

CHAPTER XIV. THE THEORY AND TECHNIQUE OF EDITING
14.1	Editing of the fiction literature.
14.2	Editing of the political literature.
14.3	Editing of the scientific literature.

CHAPTER XV. SCIENTIFIC-COGNITIVE JOURNALISM
15.1	Science and society.
15.2	Motives of a science in an oral creativity.
15.3	Reflection of scientific and enlightening ideas in productions of the scientists, writers and enlighteners of Central-Asia region.
15.4	Reflection of scientific and enlightening ideas in productions of the kazakh scientists, writers and enlighteners.

CHAPTER XVI. INTERNATIONAL RELATION AND JOURNALISM
16.1	Questions of the international relations in the Kazakhstan journalism.
16.2	The forms and contents of materials on international themes. Genre features.
16.3	The international organizations and mass media.
16.4	Urgent problems of manking and mass media.

CHAPTER XVII. INTERNET AND JOURNALISM
17.1	Design and decoration of a periodic press.
17.2	Thematic structure of the number. Methods of allocation the text on a strip.

CHAPTER XVIII. PRESS DESIGN AND WEB-DESIGN
18.1	Professional etiquette of the journalist.
18.2	Moral and dignity, as moral categories.

CHAPTER XIX. PUBLIC RELATIONS
19.1	PR- as the theory of communicative influence. PR and other sciences.
19.2	The basic processes of PR. Kinds of PR.
19.3	The man: psychological and communicative features. The role of communicator in information interaction.

CHAPTER XX. ETHICS OF THE JOURNALIST
20.1	The program of sociological researches in journalism.
20.2	Methods of sociological researches in journalism.

PRACTICAL LESSONS
1	Testing of information audiences.
2	Preparation of the press release.
3	Work above a broadcast.
4	Technique of preparation of the test tasks for the control of knowledge of the student.
5	Editorial process of release of number.
6	How is the television program carried out?